March, 2018 | Vector Graphics

Factors to Consider Before Adopting a Newspaper CMS

On 12/03/2018 By Pamela Deyoung In Software

Adopting a newspaper content management system (CMS) is a perfect move if you intend to remain relevant in this digital age. However, you have to factor a few things when adopting a content management system. Failure to do this may lead you to making costly mistakes, which will not only affect the publisher but also your target audience. That said, here are a few features to consider before choosing CMS for media companies.

Scalability

Certain content management systems are ideal for weekly and small newspapers and others for large content tiles newspapers. Scalability should be a point of concern if you are dealing with large online newspapers or in case you are planning to expand your business. Failing to adopt a CMS that can handle substantial content may result in loss especially when dealing with breaking news. That said, you have to factor this aspect if you want to get the best out of the system of choice.

Implementation

You also have to factor in the ease of using a CMS of choice. Ideally, open source CMS are easy to implement. This makes them perfect for posting weekly and small daily news. On the other hand, if you employ this system when dealing with large newspapers, you may have to get your system customized. More to this, you have to get professionals to help you manage the system.

Support

Open-source CMS are free. As a result, you are not likely to enjoy warranties and voluntary community support. If you are handling a small newspaper site, you may probably go for this system. On the other hand, if you consider this hectic or you handle large newspaper sites, it is prudent to opt for a system that will offer you the support you require even if you will have to pay a considerable service fee.

Portability

content developer At some point, you might be required to change your CMS. As such, you have to ask yourself if the current system will conveniently allow you transfer content to the new CMS. If this is possible,then, this is a great idea. As a tip, you should avoid settling for a CMS system that makes it hard to shift to another system or even one that limits your ability to transfer specific information.

Innovation

The system of choice should adopt the latest technological advancements. Additionally, your CMS developer should have a future upgrading plan in place. This is vital if you want to enjoy quality newspaper publishing features in days to come.…

All you Need to Know About Email Marketing

On 10/03/2018 By Pamela Deyoung In Marketing

Once you start a business, the next and most important thing you can do is to find ways of taking your business to the next level. For a fact, one of those things you need is an email-marketing list. Ideally, you do not need just a list; it should have a list of prospective clients. If you do not have an email marketing list yet, you certainly need one. That said, this article shares some insights that will see you start a formidable email marketing campaign.

Email marketing tips

Have the right message

email list

As a marketer, you have every reason to have the message sent loud and clear. That said, if you are thinking of introducing your products and services to potential customers, you should strive to create the best impression on them. Ideally, you can only create a solid impression after careful market analysis. Once you have an idea of who you are targeting, it is up to you to communicate to them in an understandable way.

Analyze the target market

As much as it can be easy and convenient to send a single email to everyone, this is not always the best way to go about email marketing. Since emails are meant to be personal, you run the risk of having them classified as spam if you have a single message for everyone. Thus, it is imperative to analyze your market and segment the audience before you start sending marketing emails. If you need some segmentation tool, here is a basic overview of segmentation tools used in email marketing.

Geographic segmentation – This involves classifying potential customers based on their locations

Income segmentation – Income statistics are analyzed, and potential customers are sent personal emails based on their income or spending patterns.

Behavioral segmentation – This segment is developed by analyzing consumer behaviors. Understanding your target market has the effect of allowing you to connect with your prospects better.

sent mails

Use tracking tools

Tracking tools are essential in Email marketing. However, these tools are only used after the emails have been sent. Tacking these emails lets the marketer determine the effectiveness of their email list. Here, you can identify what works and what does not. You can only improve the email marketing results once you are sure where you stand.

You no longer have to overlook the practical side of email marketing. This is a simple and proven way of attracting and keeping clients.…